It is often difficult for filmmakers to make their own film available to the general public. In addition to the high production costs, the budget is usually no longer sufficient for a large advertising campaign.

For this reason, it is important to identify alternative advertising channels. These can support film producers in increasing awareness. Social media are particularly suitable for this. Instagram plays a key role in this context. However, there are things to consider because simply saying “Buy Carcover” or movies might not work.

Why is Instagram interesting for filmmakers?

Compared to Facebook & other social networks, Instagram has the highest interaction rate. With powerful images, it is possible to gain many followers in a relatively short time. Other platforms require more work because fewer users interact with the content.

The Instagram TV (IGTV) function is also worthwhile for filmmakers. The app, created in June 2018, offers users the opportunity to create video content. These have a length of one to 60 minutes.

Social media managers can also create IGTV series. That should be the focus of every filmmaker on Instagram.

Set up Instagram TV (IGTV)

In general, there are two options for users to create their first IGTV content. The first option requires downloading the IGTV app:

  1. Create content via the Instagram TV app

First, it is necessary to create an account. If an Instagram profile already exists, users only need to enter the user data in the IGTV app. Videos, descriptions, and series can then be created using the plus symbol at the top right of the app.

  1. Add videos via the Instagram app

Is it too much hassle to download a new app? This is not a problem. The original Instagram app also allows you to upload TV content.

Get started with Instagram TV

Every beginning is difficult. Initially, Instagram is also surrounded by challenges. However, if you prepare properly, you can achieve success on the platform. First and foremost, filmmakers should consider which target group is interesting for the film. Comedy or action films address a different target group than, for example, horror films. It is important to define the target group as precisely as possible.