Last April 20, 2020, Ga. Gov. Brian Kemp announced a bold plan to reopen theaters on April 27; but Georgia’s entertainment sector did not take the bait.
Apparently, the Republican governor is looking to revive Georgia’s economically significant entertainment industry as early as possible. That is considering that numerous film and TV productions like ANC’s “The Walking and Dead” and Marvel Studios’ Marvel Cinematic Universe, shoot most scenes in Georgia, in light of the huge 30% tax credit offered by the state.
Moreover, with the states of New York and California losing viability as safe places in which to film scenes, Gov. Kemp is presumably hoping that in having Georgia as an alternative choice, TV and film production outfits will be eager to resume operations.
Georgia’s Entertainment Sector is Not Going Along with Reopening Hype
Inasmuch as it is clear that Georgia does not meet the Centers for Disease Prevention (CDC)’s checkpoints for reopening, leaders of the different film and entertainment companies located in Georgia said they are not inclined to reopen any time soon.
Lee Thomas, the Director of Georgia Film, Music & Digital Entertainment had issued a statement conveying through Variety that they will continue to work with studios in making decisions. However, such decisions will take into account public health, particularly the safety of below-the-line crew members; rather than based on what is happening in other states.
The owner of The Springs Cinema & Taphouse, Brandt Gully, said
“Even if we wanted to reopen, it just doesn’t feel socially responsible for us to go out there just to try to grab a few bucks.”
Pamela Kohn, the Executive Director of Ciné in Athens said decisions to recommence business will be based on data and science, including those that say Georgia has not seen a downward trajectory of cases for 14 consecutive days.
Chris Escobar, the owner of the Plaza Theatre in Atlanta said Governor Kemp’s order to reopen theaters does not make much sense. Escobar pointed out that in the first place, there are no movies to screen. Secondly, reopening will only make it harder for him to qualify for certain kinds of financial assistance.
The Movie Industry is Likely to Face Greater Challenges in a Post-Coronavirus Environment and Economy
Obviously, leaders in the movie industry are taking the threats of the COVID-19 pandemic seriously and apparently, pragmatically.
The more important task to address is the need to have a well-thought-of plan on how the movie industry would move forward, as there will be greater challenges ahead. Apparently, the theater-viewing experience will no longer create the same edge for movie houses and film producers.
A post-coronavirus scenario will probably see more people preferring to watch movies at home as a safer and economical alternative; even if it means waiting until the film gets streamed as an on-demand online entertainment.
Nonetheless, theater operators, film producers and related businesses that provide pre-production and post-production support should consider utilizing local call center outsourcing services as part of cost-minimization plans.
A centralized 24/7 communications center manned by highly-trained people who will answer and route inbound calls to the right people, whilst supported with multi-channel technologies, can do a lot not only in reducing costs but also in optimizing time and energy.